#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.
Media planning and buying is transforming as connected TV usage scales. Marketers are able to leverage AI-enabled planning and data-driven optimization across linear and digital video. But, finding efficiency, cultivating creativity and measuring ROI continue to challenge even the most innovative teams. Margaret Rose Hart, The Trade Desk’s Senior Director of Client Strategy, spoke with Lisa Granatstein, Editor, SVP, Programming, Adweek on best practices of digital marketing—as the most dynamic plans and executions were recognized in Media
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Spring Special
Save 30% Off an ADWEEK Subscription Today!
Already a member? Sign in