CBS pioneers rehab synergy

We’ve been sitting around for months now mulling whether we think it’s a good idea for CBS and Viacom to split into separate companies, but after reading The New York Times this morning, we’re convinced they should stay together. Here’s why: it seems that Dr. Phil (does he need further introduction?), whose show is produced by Viacom’s Paramount, has secured an exclusive primetime one-hour interview—during sweeps, no less—with the current holder of the Mr. Rehab title, The Insider’s Pat O’Brien, who was sprung from his facility last week.