The caveman that keeps on giving

Geico’s gotta be lovin’ the buzz it’s getting from its goofy Martin Agency ads, particularly the “Caveman Insult” spot. The 30-second spot, which won a silver at this year’s One Show, begins with a pitchman who says that navigating Geico.com is “so easy, a caveman could do it.” Cut to the pitchman at dinner with a pair of well-dressed cavemen. “Seriously, we didn’t even know you guys were still around,” he says. “Next time, do a little research,” one of the hirsute diners suggests.