Cats dig the Whiskas Web site

Call it “kitty porn.” A computer teacher from San Francisco writes to Whiskas’ ad agency, TBWA\Chiat\Day in Playa del Rey, Calif., that her cat, Boop, is addicted to the Whiskas Web site, which includes an interactive online feline that can be played with and fed. She has captured her cat’s craze in a movie (“Boop Meets a Virtual Kitty”) on her own site. “The reason we did the site was to get people involved with the virtual cat,” says Doug Speidel, ecd at Tequila, the integrated marketing arm that created the Whiskas cat.