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Casey Neistat has been going rogue for a while. We first wrote about him in 2004, when he and his brother Van, unhappy with the battery life on their iPods, went around New York City stenciling "iPod's unreplaceable battery lasts only 18 months" on iPod ads. (Apple began offering a battery-replacement program soon thereafter.) He also did that great little biking video—after getting a ticket for riding outside the bike lane, he filmed himself trying to stay within the lane, with disastrous results.
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