Casey Neistat's Rogue Nike Ad: Inspirational or Opportunistic?

Director brings 'Make it count' to life

Casey Neistat has been going rogue for a while. We first wrote about him in 2004, when he and his brother Van, unhappy with the battery life on their iPods, went around New York City stenciling "iPod's unreplaceable battery lasts only 18 months" on iPod ads. (Apple began offering a battery-replacement program soon thereafter.)

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