Case knives ad fudges the laws of nature

The opportunity to etch my passion into living oak (or hickory, whatever) has never presented itself. Sigh. Moving right along, here’s a new Blattner Brunner ad for W.R. Case & Sons handcrafted knives, which have been around “since 1889.” From the release: “The image’s simple visual poetry outweighed the fact that trees grow not from the bottom but from the top, and that bark stays at the same height, year after year.” So, trees grow from the top. You learn something new every day here at AdFreak. Nice of Blattner to pre-emptively justify breaking the laws of nature, too. Though I wonder … have they conclusively ruled out that giants did this? They can be tall and romantic.

—Posted by David Gianatasio