Case knives ad fudges the laws of nature

The opportunity to etch my passion into living oak (or hickory, whatever) has never presented itself. Sigh. Moving right along, here’s a new Blattner Brunner ad for W.R. Case & Sons handcrafted knives, which have been around “since 1889.” From the release: “The image’s simple visual poetry outweighed the fact that trees grow not from the bottom but from the top, and that bark stays at the same height, year after year.” So, trees grow from the top.