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Hot Wheels' current marketing strategy is more or less to make death-defying childhood dreams come true. Last year, the toy-car maker and agency Mistress sent a real-life driver in a real-life car careening down a real-life giant ramp on his way to a record-setting 332-foot jump at the Indianapolis 500. This year, they recreated the brand's iconic double loop rig as a two-car stunt at the X Games. That meant driving real cars upside down, which is, you know, not easy.
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