Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It can be difficult for brands to know how—and how often—to respond to people on Twitter. Some limit their interactions to pressing customer-service needs. Others reply enthusiastically (if sporadically) to praise, while ignoring criticism. Some don't bother replying at all. Australian brewer Carlton Draught seems to have come up with a pretty sound, if somewhat daunting, position on the matter for its @CarltonDraught account: Respond to absolutely everyone, and try to be as friendly and personal as possible about it.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in