Carlton Draught’s Epic Car Chase, Without the Cars

Another faux-epic Aussie beer ad

Australian brewer Carlton Draught's long history of stupid-funny advertising continues this week with "Beer Chase," its latest faux-epic spot from Clemenger BBDO. The new :90 is a cops-and-robbers tale that cuts pretty quickly to the chase—although, amusingly, it's one that takes place entirely on foot. (Because what are you going to do, drink and drive?) It's basically the boozer's version of Saturn's famous old "Sheet Metal" spot, backed by an appropriately cheesy '80s anthem. "We used some poetic license with the locations so they would match your expectations of a classic car chase," said Ant Keogh, Clemenger ecd. Carlton Draught's previous hits include a notoriously big ad from 2005 and the slow-motion masterpiece from 2010. Credits after the jump.


Client: Carlton Draught

Spot: "Beer Chase"

Agency: Clemenger BBDO, Melbourne, Australia

Creative Chairman: James McGrath

Executive Creative Director: Ant Keogh

Copywriter: Richard Williams

Art Director: Anthony Phillips

Executive Producer: Sonia von Bibra

Production Company: The Sweet Shop

Director: Steve Ayson

Production Company Executive Producer: Wilf Sweetland

Production Company Producer: Cindy Kavanagh

Cinematographer: Greig Fraser

Production Designer: Robbie Freed

Offline Editor: Jack Hutchings, The Butchery

Final Grade: Edel Rafferty, Method

Online Editor: Nicholas Ponzoni, Fin Design & Effects

Sound Design, Music Arrangers: Byron Scullin, Cornel Wilczek

Music Supervision: Karl Richter, Level Two Music

Music Track: Thunder in Your Heart

Planning Director: Michael Derepas

Planner: Sam Mackisack

Managing Partner: Paul McMillan

Account Director: Nick Cohen

Account Manager: Brendan Taylor

Carlton Draught

Chief Marketing Officer: Andy Gibson

General Manager of Marketing: Andrew Meldrum

Senior Brand Manager: Alastair McCausland

Assistant Brand Managers: Kirt Daunt, Laura King

Media Agency: Mediacom

Group Director, Client Communications Planning: Shaun Briggs

Director, Client Communication Planning: Brett Elliot

Client Communication Planner: Michael Bradley