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After the excesses of the holidays, many people pledge to cut back on drinking as a New Year’s Resolution—which makes January a perfect time for Carlsberg to run an its first global ad for its alcohol free beer, Carlsberg 0.0.
The spot, created by Grey Europe, features Danish actor Mads Mikkelsen (known for the TV series Hannibal and movies like Casino Royale and Doctor Strange).
Employing dry humor, the ad follows Mikkelsen as he tells the viewer many of the things that can be done better when drinking alcohol-free beer: playing tennis, balancing, parking in space, appreciating art and even skipping his own ad.
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