Carl’s Jr. Ad for Sticky Buns Wonders Where You Would ‘Pull One Off’

Enjoy these new Cinnamon Pull-Aparts solo

Headshot of Kristina Monllos

Carl's Jr./Hardee's isn't a shy fast-food chain. But this time they've traded oiled-up models for innuendo. I won't spoil the new spots, but let's just say they aren't too subtle.

The approach shouldn't be too surprising, as this is the same restaurant chain that once asked people if they preferred A holes or B holes. I am curious as to how they expect people to eat these Cinnamon Pull-Aparts anywhere (wouldn't the icing drip?), but I will give them points for having both men and women allude to masturbation. Kudos?

Agency: 72andSunny. Via Adland.


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@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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