Caribou Coffee Builds Five-Story-Tall Pinterest Board at the Mall of America

Colle+McVoy's latest stunt

Headshot of Tim Nudd

Caribou Coffee, whose previous out-of-home ad stunts have included heated bus shelters in Minneapolis, is back with another special campaign—a giant, five-story-tall Pinterest board built (with help from ad agency Colle+McVoy) at the Mall of America in Bloomington, Minn.

Caribou used pinned images from fans as inspiration for its new Real Inspiration Blend variety of coffee. That sounds like a stretch, but the giant Pinterest board is pretty impressive. It includes two large screens that feature inspirating photos from fans on Instagram and Twitter that are tagged with the hashtag #CaribouInspires.

See more in the video below.

@nudd Tim Nudd is a former creative editor of Adweek.