Care enough to (secretly) send the best

Until now, the best way to convey one’s feelings for “the other woman”—or the other man, or both, or whatever the case may be—has been to dedicate a song on the local lite-rock station’s “Pillow Talk” program. So AdFreak is delighted to discover a new line of greeting cards designed especially for one’s significant extramarital other. The new Secret Lover Collection, brought to you by ad-industry vet Cathy Gallagher (married, with children) and Jim Grove, includes holiday cards with heartfelt sentiments like “As we each celebrate with our families, I will be thinking of you” and, for that special colleague, “The weekend apart is finally over.” There are “We just can’t go on like this anymore” cards, too, perfect for leaving in the live-in nanny’s gym bag or beneath an office-mate’s wiper blade. The cards are a little harder to find than, say, a Shoebox Greeting. But at less than $3 a pop, we suspect those lite-rock dedication shows are about to feel some serious competition.

—Posted by Randi Schmelzer