Car ruins an otherwise slick Acura ZDX spot

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Acura's got a pretty stylish teaser ad airing for its new ZDX model, but a lot of the spot's charm ends where the car begins. As a service to Acura and parent company Honda, AdFreak has compiled viewers' real-time reactions into five key take-aways: 1. The woman is attractive. 2. The Acura is ugly. 3. The Acura looks like a Cadillac, which is not to say it is attractive. 4. The term "four-door coupe concept" is damn confusing.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in