Car rims sponsored by Nike

New technology that allows car rims to carry LED screens is being touted as an advertising—forgive the pun—vehicle. From a company called Pimpstar (yes, you read right), the technology allows people to show whatever images they want using a Wi-Fi –enabled laptop from which they can program their rims. The picture of the LED rim that’s been circulating around uses an image from Nike. Well, unlike that in-sleep advertising story, we think this is for real.

—Posted by Catharine P. Taylor