Captain Morgan Becomes Slightly Less of a Meathead

Here's a new commercial for Captain Morgan that's a little more high concept (with production values to match) than the usual frat-boy garbage that the rum brand has been pumping out for years. It's Anomaly's first work for the Diageo brand since winning global creative duties in December. You already know something's different because the ad was directed by Tom Hooper, who just won an Oscar for The King's Speech. (An Oscar winner doing Captain Morgan ads—someone was definitely drunk when they suggested that.)