Cannes' Top Prize for Innovation Goes to a Metal Made by Melting Down Illegal Guns

Swedish 'Humanium' wins Grand Prix, Google Tilt Brush takes gold


CANNES, France—”The world’s most valuable metal,” which is derived from recycled illegal firearms and is then used to build anything from toys to smartphone cases, has won the top prize in this year’s Innovation Lions.

Humanium, a project of IM Swedish Partner and its Stockholm agencies, Åkestam Holst and Great Works, today won the category’s Grand Prix at the Cannes Lions International of Festival of Creativity.

“The global cost of gun-related violence is $400 billion annually,” notes the Humanium project’s case study video, which you can watch below.

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