Cannes’ Top Prize for Innovation Goes to a Metal Made by Melting Down Illegal Guns

Swedish 'Humanium' wins Grand Prix, Google Tilt Brush takes gold

When Humanium, recycled from confiscated firearms, is sold to create products like tools and jewelry, proceeds help support anti-violence programs.

CANNES, France—”The world’s most valuable metal,” which is derived from recycled illegal firearms and is then used to build anything from toys to smartphone cases, has won the top prize in this year’s Innovation Lions.

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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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