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The most celebrated campaign from last year’s Cannes Lions is claiming an even more valuable win from the festival: a $370,000 windfall.
The money—323,280 euro—is the total of all entry fees submitted for the awards festival’s Sustainable Development Goals Lions, or SDG Lions, which debuted in 2018 and honor marketing efforts that support the United Nations’ 17 Global Goals.
Palau Pledge, created by agency Host/Havas in Sydney, is an ambitious effort requiring all visitors to the island nation to sign an agreement, stamped into their passports, promising to respect and protect its natural resources.