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Creative duo Quynh Tran and Toan Mai tested the mettle of the organizers of Cannes Lions last year when they created an alternative website, which would host all the award-winning campaign work from the festival—but allow access to the creative community for free. Now, in an Inception moment for the advertising community, they have entered the site into the very awards they hacked.
The site was produced by the pair in response to the cost of access to the case studies on the Lions website.