Cannes Lions Gets a Major Overhaul, and Publicis Says It Will Return in 2019

Ascential revamps festival, including cost structures

Under pressure from advertising holding companies who have come to see it as too expensive, Cannes Lions owner Ascential unveiled a sweeping revamp of its flagship festival today, introducing dozens of changes aimed at simplifying and modernizing the event as well as, critically, keeping costs down for attendees.

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@nudd Tim Nudd is a former creative editor of Adweek.