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It’s an exciting week: The Cannes Lions International Festival of Creativity returns to the South of France after a two-year pause.
But the global creative community is coming together against the backdrop of a very different world. For businesses, societies and the planet, the problems are decidedly greater. Action is needed at rapid pace.
Every day we see creative work emerging from every corner of the world to address business needs, challenge misconceptions and break boundaries—increasingly, we are turning to creativity as a vital problem-solver.