AdFreak

Cannabis Goes Universal in This Campaign Showing Pot Users From All Walks of Life

Industry unicorn doubles ad spend in new campaign

New cannabis ads seek to stem the stoner cliché. MedMen

By T.L. Stanley

August 6, 2018

Cannabis retailer MedMen has been fighting stereotypes in its advertising for months now, featuring everyone from white-collar professionals to grandmothers as weed lovers.

T.L. Stanley
@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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