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Do you use words like “debonair” and “garçon,” while picturing yourself on a private jet and considering, maybe someday, going to a museum?
You so fancy!
For a campaign that’s heavy on parody and even heavier on a fake French accent, legacy cannabis edibles brand Cheeba Chews launches its new line of Pâte De Fruit Melts in short-form ads that borrow from pretentious over-the-top cologne commercials.
The work, from longtime agency partner Piggyback, injects a dose of humor into a category known for taking itself fairly seriously in its marketing.
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