Candies Couple Up and Get Cozy in Fallon Campaign

A new jelly candy in the U.K. called Guzzle Puzzle (made by the Natural Confectionary Co.) has quite the Willy Wonka-ish marketing hook. There are five different flavors—cinnamon, lime, orange, banana, and raspberry—but you can also combine three pairs of flavors to make new ones: cinnamon + lime = cola; orange + banana = bubblegum; and raspberry + lime = pink lemonade. The science behind this is probably Farmers-level in its complexity, but the advertising, from Fallon London, is pretty straightforward and amusing.