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Of all our body parts, we humans objectify breasts as the most inherently feminine, right? They serve a utilitarian purpose, sure, but they're also soft and sexy and men don't (typically) have them.
But what happens when you undergo a double mastectomy to beat cancer, and then you opt—as nearly 58 percent of women do—not to have breast reconstruction surgery? Are you somehow less feminine? The answer is obviously a resounding no, and that's what a new ad campaign from gender-neutral underwear company Play Out is looking to communicate.
The campaign features three proudly breastless women—Emily Jensen, Jodi Jaecks and Melly Testa.

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