Canadians fooled by spoof summer camp

A new ad campaign in Canada offering grenade, rifle and minefield training for kids 8-12 is a hoax, but confused parents are getting caught in the crossfire anyway. The campaign centers on a fictional summer camp called Camp Okutta, which claims to teach pre-teens the art of war.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in