Canadian anti-dip campaign turns stomachs

Here’s something to chew on for a Friday morning: an anti-spit-tobacco campaign from Ontario, Canada. It includes one seriously disgusting ad, which we’ve posted after the jump, so you won’t be assaulted by it before lunch, unless you choose to be. A creative director at the ad agency, Youthography, explains: “The shocking image of a typical high school student on picture day with a portion of his jaw left exposed and raw from mouth cancer or ulcers was designed to promote a reaction and stick in the minds of consumers who see it.” The Web site even animates the process of his losing the jaw. Nasty.

—Posted by Tim Nudd