Can you spare a visit to London, guv?

Those of us who like to believe that the word guv is legitimate, contemporary English, not some archaic curiosity from Oliver Twist, will be chuffed about this British Airways campaign. The carrier’s new U.S. billboards, by M&C Saatchi, entice New Yorkers to London with the promise of an expanded vocabulary to go with their Beefeater mugs and plastic Big Bens. Each ad teaches you a different British-ism, so after studying up and spending a few hundred quid on a flight, you could end up strolling around Leicester Square, using (or misusing) terms like kip, naff, barmy and butty.