Can You Please Watch This Romantic Turkish Ice Cream Ad, and Tell Me What’s Going On in It?

A little help here

So, here's a lovely little four-minute love story from Unilever's Cornetto ice cream brand in Turkey. And you're probably smarter than I am and can figure out what's actually going on in it. I've watched it at least five times, and I'm still confused.

I think it's kind of adorable and features the product in an unobtrusive way. And it's also a nice follow-up to last year's viral video from the brand.

It opens with the main character, a good looking guy, catching the eyes of the other main character, a good looking girl. I get that part. They spend the rest of the ad trying to find each other via social media. It's all set to a track by Turkish pop star Yalın, who also makes an appearance … as a matchmaking fairy godfather. Maybe?

I can't really follow the plot, but it ends with the good-looking couple finishing off their Cornetto ice cream cones and making out while Yalın looks on approvingly. I don't get that, either, but it's so cheesy it's cute.

I also find that the ad is much better if you mute the audio and play some Vivrant Thing instead. Your mileage may vary depending on your musical tastes.


Roo Powell is freelance contributor to Adweek.