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Since recruiting international soccer stars to the States hasn’t worked in terms of making the sport popular on a professional level here, why not recruit a world-famous rock band to borrow some interest in the upcoming World Cup? That’s my guess from the sidelines as to why ESPN and Wieden + Kennedy chose U2 to both provide the voiceover talent and the soundtracks for four spots promoting the FIFA World Cup, which will air stateside on ESPN and ABC from June 9 to July 9.
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