Can This Simple Card Game Tell You Exactly What Kind of Brand You Are?

Scott Thomas toys with adjectives

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Having trouble defining the essence of a brand? There might just be a simple tool that could help you brainstorm ideas, narrow down your strategy and filter out all the cluttery jargon.

Introducing The Brand Deck, a simple card game that can help you define your brand's personality.

Scott Thomas, former design lead for the 2008 Obama campaign and founder of Chicago design and technology studio Simple. Honest. Work, is behind the idea and describes the concept of the cards in the video below.

"I think one of the most important things with starting any company, or any brand—the sort of core characteristics that define who you are—even if you're focusing on the visual perspective of that brand, communicating certain attributes is key," he says.



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