Can McDonald's Turn an Awkward Blind Date Into Something That's Actually Fun?

Burnett tries fast-food rom com

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McDonald's won't just sate your hunger and comfort you when you're down. It will actually save your aborted love life.

Or so claims a new U.K. ad from Leo Burnett London. The burger chain plays matchmaker, featuring a couple with basically no chemistry on what appears to be a first date. That is, at least, until the end, after they've parted ways unceremoniously and slunk off separately to grab a bite at McDonald's, where … well, you'll see.

It's a nice thought for a brand that trades in tasty greasiness and the illusion of happiness.



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