AdFreak

Can This Man Convicted of DUI Manslaughter Scare Bar-Goers Into Not Drinking and Driving?

Pub gets a message straight from prison

Headshot of David Gianatasio
By David Gianatasio

April 11, 2016

Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save Lives. 

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

Recommended articles
Related Articles

Creativity

Lovable NBA Legend Dikembe Mutombo Is Now a Brand Safety Firm’s ‘Chief Blocking Officer’

By David Gianatasio

Creativity

This Lovable Aardman Animation Is a Cautionary Tale and a ‘Dam’ Good Lesson

By David Gianatasio

Creativity

This Magazine Ad for Insecticide Kills Bugs the Old-Fashioned Way

By David Gianatasio

Creativity

A Lactose Intolerant Giant Dodges a Big Tragedy in This Quirky Canadian Mockumentary

By David Gianatasio

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


Subscriber Onboarding and Engagement Done Right


Customer Experience Transformation for the C-Suite


How 5G Changes the Consumer Journey

By Stuart Feil

You Might Like


2022 Is the Year of Automated Social Advertising

By Riikka Söderlund, Global Head of Marketing, Smartly.io


Busting the Myth of “Too Hard” in Advertising

By Oz Etzioni, CEO, Clinch


Want Addressability? Choose Mobile, Not CTV

By Krista Thomas, SVP and Global Head of Marketing, InMobi


Research: The Intersection of Physical and Digital Commerce

By Inmar Intelligence