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Prankvertising, which was all the rage a few years back but lately has been on the wane, returns with a vengeance in this potent drunk-driving PSA for nonprofit We Save Lives.
Created by Bravo/Y&R Miami and Paraná Films, the three-minute web video, "Reflections From Inside," features footage shot in two disparate locations—the men's bathroom of a bar in Los Angeles, and the RMC Correctional Facility in Lake Butler, Fla.
Yes, previous ad pranks have surprised folks in public restrooms.