Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Every marketer digs a user-generated campaign … until it gets hijacked in some way, which it inevitably does. Greenpeace, for example, has been running a contest to name a whale. Following the usual ho-hum entries, a group of zealots banded together to push the candidacy of one Mr.