Can Emoji Vibrators Close the 'Climax Gap' Between Women and Men?

The eggplant's higher calling

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Women still earn about 80 cents on the dollar compared to men, but change is afoot on the fempowerment front, with real representation in the media, an uptick in women-owned businesses, reproductive-rights gains and even a female president on the horizon.

Meantime, says a new ad for a product called the Emojibator, “let’s close the climax gap” with sex toys modeled on the infamous eggplant and chili pepper emojis. (Yes, these are real, in all their red and purple glory).

The cheeky digital and social campaign, running through July, came from research that showed women have 30 percent fewer orgasms than men and that men talk openly about masturbation while women report it’s not exactly the lead topic of their cocktail conversations.

Emojibator co-founder and CMO Kris Jandler wanted the two videos to introduce the year-old “laughter-inducing brand” that’s “uniquely positioned to disrupt our orgasm-shaming culture and to educate women on their...



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