Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It’s jarring to see a water brand called Liquid Death. But what if it’s actually just right for the times—appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value?
Mike Cessario, a West Coast agency creative, created Liquid Death last year as a side project. He and his partners first tried an Indie GoGo, but it didn’t take off. So instead, they decided to do a Facebook market test by posting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in