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Everyone loves soapy bubbles, and while a cloud of them moving slowly down a New York street to engulf the public should be a moment from a horror movie, in this ad it prompts joy and celebration. The campaign in question is designed to promote laundry, home cleaning and personal care product company Method and its mission for people to create sustainable change and enjoy doing so.
Created by Uncommon Studio, the integrated “Method for Change” campaign will promote the cleaning product company’s mission to make change an enjoyable experience as it aims to do good for the planet and its people and encourage a broad community to join it on its mission.