Can a Foam Party Change the World? Sustainable Household Brand Method Hopes So

New campaign engulfs busy streets of Manhattan with lather

Everyone loves soapy bubbles, and while a cloud of them moving slowly down a New York street to engulf the public should be a moment from a horror movie, in this ad it prompts joy and celebration. The campaign in question is designed to promote laundry, home cleaning and personal care product company Method and its mission for people to create sustainable change and enjoy doing so.