Campbell-Ewald is hugging a bunch of trees

Tired, perhaps, of choking on the noxious smog that hangs over Detroit (look, it ain’t Vermont!), Campbell-Ewald is launching a green-marketing practice called Garden. From the release: “Garden will help marketers reflect their environmental initiatives in messages that connect consumers’ needs with client products that contribute to a greener planet.” Awesome! There’s something called the “Garden Grow Process,” and “social audits” are referenced. Also, staffers will apparently be fired for drinking bottled water. Though I could be wrong about that, because I wasn’t really paying attention.