This Campaign Rallies Fans Behind Refugee Athletes Competing in the Olympics

Discovery+ and Eurosport want to build a home crowd for the IOC team

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As the 2020 Olympic Games kick off in Tokyo today, Eurosport and Discovery+ are rallying fans behind the athletes who have no home crowd: a team of refugees. 

The International Olympic Committee (IOC) formed the Refugee Team in 2016, with the aim of changing negative narratives about refugees by spotlighting them on a world stage. But lacking a home crowd like the other national teams, the Refugee Team hasn’t received the same kind of support and celebration. 

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