Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

From the shoe's design to digital content and events

Under Armour is well known for involving its star endorsers in the development of its products and marketing. Now, the performance sports apparel brand has taken the approach to a new level, with Cam Newton serving as creative director on the campaign for his C1N shoe, including a digital film from his production company, Iconic Saga.