Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

From the shoe's design to digital content and events

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Under Armour is well known for involving its star endorsers in the development of its products and marketing. Now, the performance sports apparel brand has taken the approach to a new level, with Cam Newton serving as creative director on the campaign for his C1N shoe, including a digital film from his production company, Iconic Saga.

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