Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton.

The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless offering from R/GA, following in the footsteps of last month's commercial celebrating LeBron James's return to Ohio, and this summer's starring Serena Williams in the wake of her U.S. Open victory.

Beats once again leans on a pitch-perfect soundtrack to carry its message—in this case, Kendrick Lamar's verse on Jay Rock's "Pay for It"—as Newton presses through his routine.

This would be the first time the formula might start to feel a little predictable—if it weren't for Newton letting out a primal scream at the end, to put an even sharper point on lyrics like "It's going take a whole lot of you to kill me."

He's definitely earned his Gatorade, at least.