Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar

New ad set to Jay Rock's 'Pay for It'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton.

The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless offering from R/GA, following in the footsteps of last month's commercial celebrating LeBron James's return to Ohio, and this summer's starring Serena Williams in the wake of her U.S. Open victory.

Beats once again leans on a pitch-perfect soundtrack to carry its message—in this case, Kendrick

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in