UK Charity Wants You to Call Out Brand Pollution on Social Media This Earth Day

Surfers Against Sewage takes its annual 'Return to Offender' campaign digital this year

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Surfers Against Sewage, a U.K.-based marine conservation charity, normally uses its “Return to Offender” campaign to encourage brands to implement better sustainability programs by sending packaging pollution back to the offending manufacturers. But with Covid-19 preventing volunteers from physically cleaning up the country’s beaches and streets, the campaign has gone digital for Earth Day.

Now through May 22, the organization is asking volunteers to document pollution on social media as a way to continue exposing and challenging brands to clean up their act—literally.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in