UK Charity Wants You to Call Out Brand Pollution on Social Media This Earth Day

Surfers Against Sewage takes its annual 'Return to Offender' campaign digital this year

an illustrated poster that says #ReturnToOffenders with instructions
Surfers Against Sewage wants volunteers to post photos of pollution on social media. Surfers Against Sewage

Surfers Against Sewage, a U.K.-based marine conservation charity, normally uses its “Return to Offender” campaign to encourage brands to implement better sustainability programs by sending packaging pollution back to the offending manufacturers. But with Covid-19 preventing volunteers from physically cleaning up the country’s beaches and streets, the campaign has gone digital for Earth Day.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}