California Winery's Ads Pair the Product With Sex, Drugs and More Sex

Goes great with debauchery


Intemperance comes in many flavors, and SLO Down Wines has pairings for all of them. The California winemaker has rolled out three irreverent ads (from Harvest Films director Baker Smith and Arcade Edit's Paul Martinez and Dean Miyahira) about how well its Sexual Chocolate wine goes with group sex, horse role playing and bong rips, respectively. There's some light parody of insufferable wine-chat ("It's the deep red of a … really red thing"), but they don't spend too much time dwelling on it, and I'm glad they committed to the weird direction these ads went in.

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