California’s happy cows laugh at Wisconsin


In a story chock full of cheese puns, the AP reports that California is set to pass Wisconsin as the nation’s top cheese producer—and wonders if Wisconsin should meet California’s “happy cows” on the field of battle with some high-profile advertising of its own. On the subject of California cheese, Wisconsin milk-board rep Patrick Geoghegan “turns up his nose faster than a 5-year-old offered his first slice of Limburger,” says the story, as it really lays it on thick.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in