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Most brands just want you to watch their ads. Cadbury wants you to watch everyone’s ads.
That’s because the Mondelez-owned U.K. chocolate brand will be hiding its famous Cadbury Creme Eggs in print, outdoor and TV ads across Britain in the weeks leading up to Easter.
Viewers who spot these rather literal Easter eggs and upload them on HuntTheWhiteCremeEgg.com. As the URL makes clear, what you’re looking for in your Ahab-like quest is a White Chocolate Cadbury Creme Egg.
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