Cadbury Brings the Joy Yet Again With James Corden’s Lip Sync

A 2-minute ad actually worth watching

Cadbury is following up last month's charming "Yes Sir, I Will Boogie in the Office" spot with another winner. U.K. actor James Corden, best known as the creator of hit BBC sitcom Gavin & Stacey but probably more familiar to Americans from his Doctor Who appearances, stars in the latest video for Cadbury's "Free the Joy" campaign.

It's a solid two minutes of dancing and lip-syncing. That length might seem tiresome, and Cadbury's product barely features in it, but it's so fun that I had no problem watching all the way through. Twice. And judging from the clip's 1.5 million views in two days, I think others might agree.

Roo Powell is freelance contributor to Adweek.