Cable Is Disgustingly Awful and Satellite Is Monstrously Great, Says DirecTV

Grey's study in contrasts

DirecTV and ad agency Grey in New York put out some of the funniest ads of 2012. They kick off 2013 in amusing fashion, too, with this spot for the satellite company's Genie whole-home DVR. Tom Kuntz sticks around to direct the new ad, which posits that cable is more annoying than almost anything you can imagine—including getting sneezed into your gaping mouth by a dentist, or getting bitten by a giant turtle. Genie, meanwhile, personified by a hot girl in a skimpy dress, is more awesome than almost anything—including dirt-biking half-naked with a different hot girl who uses badass crossbow-rifles to shoot flaming arrows into the sky that explode into roaring tiger fireball heads. Apparently DirecTV will not underpromise on its services in 2013. Credits below.


Client: DirecTV

Spot: "Motorcycle"

Agency: Grey, New York

President, Chief Creative Officer: Tor Myhren

Executive Creative Director: Dan Kelleher

Vice President, Associate Creative Director: Heather English

Art Director: Matthew Nall

Copywriter: Robert Cuff

Agency Executive Producer: Andrew Chinich

Agency Vice President, Producer: David Cardinali

Production Company: MJZ, Los Angeles

Director: Tom Kuntz

President: David Zander

Senior Executive Producer: Scott Howard

Producer: Emily Skinner

Production Supervisor: Daniel Gonzalez

Director of Photography: Toby Irwin

1st Assistant Director: Thomas Smith

2nd Assistant Director: Robert Kay

Commercial Coordinator: Midori Takata

Editor: Gavin Cutler, Mackenzie Cutler

Assistant Editor: Ryan Steele, Mackenzie Cutler

Executive Producer: Sasha Hirschfeld, Mackenzie Cutler

Sound Design: Sam Shaffer, Mackenzie Cutler

Visual Effects: Method, New York

Visual Effects Executive Producer: Stuart Robinson

Visual Effects Supervisors: Doug Luka, Jay Hawkins

Visual Effects Producer: Christa Cox

Compositors: Dan Giraldo, David Piombino

Animation: Christina Sidoti

FX Artists: Dan Letarte, Andreu Lucio, Pol Chanthasartratsamee