Bush admits mistakes (in Abebooks ads)

Online bookseller Abebooks is marking its 10th anniversary with a nice campaign featuring imaginary books and the tagline, “If you can’t find it here, it doesn’t exist.” There’s this bogus George W. Bush book, which around 70 percent of Americans would like to see published, judging by the latest polls. Other made-up titles in the campaign: Everything You Wanted to Know About North Korea But Were Afraid to Ask, by Kim Jong Il; Chicken or Beef? The World’s Best Loved Airline Recipes; and Making Marriage Work, by Henry VIII. A visitor to the Free Republic message boards claims to have e-mailed a complaint about the Bush book to Abebooks and received this automated response: “Thank you for contacting Abebooks Customer Support with your feedback about our new advertising campaign. … The Whoops! I Was Wrong title by G.W. Bush is not a real book, and the title can be interpreted in different ways. We realize this is controversial, but our testing showed it was unlikely to be offensive. We’re confident it will achieve our objectives and lead to discussion. We’re sorry if you found the ‘book’ objectionable in any way, and we hope you’ll enjoy some of the other book images more. Abebooks booksellers really do have the largest selection of new, used, rare and out of print books!” No one has complained yet about the Henry VIII book.

—Posted by Tim Nudd

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