Busch Reminds a Small-Town Family What Their Dad Really Wants for Father's Day

What does dad want for Father's Day? If you're Joe Gray, father of three living in Cherry Valley, NY, the only thing on your list is a can of Busch. In Busch's Father's Day campaign, the beer company decorates the town of 1,200 with banners, posters, yard signs and fliers, reminding Joe's three children—Kim, Scott and Justin—to pick up a six-pack of beer for their dad on Father's Day. "Scott, Dad has enough socks. Get Busch instead," one sign reads. Another says: "Justin, Dad wants to have a cold one with you." [kickout id="1"] Throughout the two-minute spot, viewers see that practically every inch of the town is painted with Busch's reminders to Joe's children. And Cherry Valley residents, all of whom know Joe, talk about what a great guy he is, and why a case of beer would make the perfect gift for him. "I've run into him a number of times, and a couple of those times he's had a beer in his hand, so," said Father Kyle, standing outside his church and in clad in his vestment. "Of course, I did too." The spot, created by Deutsch, ends with Joe's children buying a few cases of beer for their dear old dad, followed by a simple message appearing on the screen: "Joe's getting what he wants for Father's Day. Give your dad what he wants. A beer. With you." [kickout id="2"] Daniel Blake, senior director of value brands at Anheuser-Busch, said that having Joe in the ad is a perfect hit, as he's the personification of "everything Busch stands for." "He’s loyal, hard-working and dedicated to his family," Blake said. "Fathers like Joe deserve the best possible gift on their special day. We just wanted to point his family in the right direction so that they could show Joe how much he means to them." Deutsch Creative Credits Busch 2018 Father’s Day Campaign Deutsch Office: New York Creative Credits: Chief Creative Officer: Dan Kelleher Executive Creative Director: Jeff Vinick Creative Director: Heather English Creative Director: Marques Gartrell Associate Creative Director: Paul Eliker Associate Creative Director: Carla Butwin Director of Integrated Production: Joe Calabrese Producer: Lauren Pfahler Director of Integrated Business Affairs: Maria Taris Group Director, Integrated Business Affairs: Stacy Schwartz Sr. Business Affairs Manager: Dawn Doumeng Chief Strategy Officer: Matt Baker Planning Director: Andrew Quay Sr. Strategist: Rachel Gruber Project Manager: Ashley Heisner Account Director: Andrew Arnot Account Supervisor: Madalyn McLane Asst. Account Executive: Taylor Jerome Client, Client Contact: NA Marketing: Marcel Marcondes Value and Beyond Beer Brands: Chelsea Phillips Director, US Value Brands: Daniel Blake Sr. Brand Manager and Digital Brand Manager: Conor Mason Production Company: Steelhead Director: Joe Pernice and Jeff Morgan Director of Photography: Thomas Petersen Production Sound Mixer: Miliken Gardner Executive Producer: Jeff Morgan Editorial Company: Steelhead Editor: Juan Guzman Asst. Editor: Erik Skattum Producer: Samantha Addy Executive Producer: Jeff Morgan Telecine: Colorist: Juan Guzman Original Music: Pulse Music Music by: Charles Humenry, Adam Miele, and Dan Kuby Exec Producer: Dan Kuby Audio Post Company: Steelhead Mix Engineer: Juan Guzman Producer: Sam Addy Executive Producer: Jeff Morgan