'Burn Notice' promo written in invisible ink

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USA Network’s pre-Emmy promo piece to build buzz for Burn Notice, a show about an ex-CIA operative, is printed in invisible ink. The elaborate kit, designed by TDA Advertising & Design and mailed to voting members of the Academy of Television Arts & Sciences, includes 12 episodes of the show on four DVDs, a UV flashlight and a lot of white space. Small print reads: "Steps: 1. Use this flashlight to reveal hidden text. 2.

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